Hello:)

My name is Yuhan (Joann) Zhou.
I am a Graphic Designer/
Visual Communicator.

School of Visual Arts | BFA Design
Boston University | MFA Graphic Design


Design


A Single Tear
Circled by Trees
Shapespace  
Xannity
Scenmist
The Emo Receipt


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The Emo ReceiptA set of conceptual receipts 

3.5 x 180 inches
20# copy paper  

This project aims to demonstrate the exploitation of consumer emotions as a promotional method in commercial marketing through a set of shopping receipts. Referring to the concept of Emotional Capitalism, the project criticizes that enterprises intentionally promote the idea that “spending money can overcome sadness”. 

Visualized the connection between sadness and consumer behavior, the endless emotional receipts also aim to make people aware of this constructed emotional catharsis method.