The Emo ReceiptA set of conceptual receipts
2023 
Editorial
Experimental Design3.5 x 180 inches
20# copy paper  
This project aims to demonstrate the exploitation of consumer emotions as a promotional method in commercial marketing through a set of shopping receipts. Referring to the concept of Emotional Capitalism, the project criticizes that enterprises intentionally promote the idea that “spending money can overcome sadness”. 

Visualized the connection between sadness and consumer behavior, the endless emotional receipts also aim to make people aware of this constructed emotional catharsis method. 

Yuhan(Joann) Zhou                                                                                                               Playground                                                           About